We have consciously diversified our presence across geographies. While our presence was earlier largely in the Indian markets due to the proximity to our production facility, we now have an even-spread of our LED Display systems sales across the globe.
We have a direct presence in the North American and Australian markets through our subsidiaries in U.S.A and Australia. Our acquisition of InfoSTEP has given us a direct access to the US markets. In South Africa and Korea, we have an arrangement with a local importer to source business from these markets.
A global presence ensures that we adequately mitigate risks arising out of adverse conditions in a particular region. It also ensures recognition, acceptance and credibility of our brand.